1. Familiar recognition from issue to issue (the brand)
2. Emotionally irresistible (thats the images appeal)
3. Arousing curiosity (thats to pull the casual glancer in)
4. intellectually stimulating, interesting (thats to promise benefits)
5. worth the investment of money, time (thats the "Whats in it for me?")
emma ur tipz r gr8!!!!!!!!
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